In the United Kingdom it is typically called a loyalty card,
in Canada a rewards card or a points card,
and in the United States either a discount card, a club card or a rewards card.
The loyalty card market in the UK is one of the most significant in the world, with most major chains operating some form of reward system.
According to
Ciao,
some of the most popular in the UK are Boots, Tesco, Sainsburys, and Nectar.
Small keyring cards (also known as keytags) which serve as key fobs are often used for convenience in carrying and ease of access.
In the news to day is this
keyringthing - it's just a card with 6 of your key fob codes on it!? What else do you get from it?
Remember the news story about a club dedicated to the trading of these cards (I think it was in California, maybe for Ralph's ?) ?
Actually, for the big grocery store in town, I never signed up. I found the card. I've found three, and gave the other two to friends. I think my son found two as well. I'm enjoying some money off on pricing, and getting the gas discounts; I share them with whoever this card belongs to.
(Hello Mrs Gupta!)Low low prices!
I knew that many stores require the cards in order to receive the advertised price;you may receive this in your mailbox several times a week ("junk mail").
Some of these grocery stores are: Kroger and Safeway (each through both their own name and many of their regional chain names), Albertsons, Winn-Dixie, Harris Teeter, Ingles, Giant Eagle, Tops, and CVS/pharmacy.
Do you
agree with this person?
Do you have to buy more than you need to get the savings?
If it's something we use frequently, I'll buy the larger/largest size, if it won't go bad.And even though my store advertises a price like "5 for $5," I can still buy 1 for $1.
I have one for a couple grocery stores, though not the ones I use most frequently (they are discount stores, that already have the lowest price).
Cards from other, even competing chains will generally work at other stores to receive the advertised loyalty price, because only a few companies make the cards, but stores generally will not allow this since it will not allow a customer to be tracked, though a customer can make it work if they use a self-checkout.
and of course, there's gas discounts, cashback, and coupon savings.
So who do these cards provide more value to? Customer or corporation?
Are the companies that require these
corporate branding services looking for something they've lost but can't get back, like cosmetic surgery? maybe there's no little blue pill.
Which cards do you use?
Are they really helping you save,
or do they encourage you to spend more money?
Do you feel the company is tracking you with this information?
Why?
what do you have to hide?or do you feel with this information they can give provide you withinformation more likely to use?
Control the food supply and you control the population.......
